A product manager: what does he do?

Many authors have referred to product management as “the accidental profession.” While the same might be said about project management, this is definitely a fair description for the art of managing a product – or a portfolio of products – and all the business-related processes that come with it.

In my experience, most product managers never formally studied product management. Rather, they grew into their position due to experience, personal interests, specific skills, seniority, or simply because nobody else was prepared to take the role. This certainly doesn’t mean these product managers aren’t capable. Product management requires a unique variety of skills that can be developed through a variety of means, including the use of common sense and personal growth on the job.

The responsibilities of product managers are remarkably diverse. Partially due to the “accidental” nature of the job, specific job descriptions and requirements vary in almost every company, even between different business units within the same company. Therefore, when applying for product manager positions, it’s crucial that you learn how your potential employer defines this role. It may appear obvious to the employer, but it rarely is to the new employee.

Ask about the position of product management in the company: are you reporting to the sales manager, the R&D director or the CEO himself? Ask about the assignments: is it about marketing new products or more about guiding development? Identify the type of product manager that is needed: are they looking for someone who will guide new product definitions or rather a fancy purchasing agent. You will spare yourself considerable headache and disappointment after accepting a position.