Business research

Success is where preparation and opportunity meet. Market and customer research are essential for each new business proposal or strategic plan. A critical look at dream scenarios will avoid blindly walking the path to failure.

What can we do for you ?

• Generate, document, quantify and verify business ideas with market information, business impact and strategic alignment.
• Define and steer decision criteria for investment.
• Identify and quantify risks.
• Competitive analysis.
• Align new product proposals with portfolio strategy.

Our strengths

• Active learning and assessment of market behaviour. I speak the customer language.
• Deep understanding and learning where required of technical knowledge. I speak the engineering language.
• Knowledge & experience of product management tools and methodologies, but with common sense, without managerial & administrative overkill and adapted to the situation.
• Writing skills and standard office tools to properly and efficiently document & illustrate every aspect of the product introduction.

• Active learning and assessment of market behaviour. I speak the customer language.
• Deep understanding and learning where required of technical knowledge. I speak the engineering language.
• Apply knowledge & experience of product management tools and methodologies, but with common sense, without managerial & administrative overkill and adapted to the situation.
• Use writing skills and standard office tools to properly and efficiently document & illustrate every aspect of the product introduction.